Qualcomm pegs C&B to promote Eudora globally

SAN DIEGO: Qualcomm, developer of the world’s secondmost-popular cellphone technology, has chosen Copithorne & Bellows to head up global PR for its Eudora Products Group.

SAN DIEGO: Qualcomm, developer of the world’s secondmost-popular cellphone technology, has chosen Copithorne & Bellows to head up global PR for its Eudora Products Group.

SAN DIEGO: Qualcomm, developer of the world’s secondmost-popular

cellphone technology, has chosen Copithorne & Bellows to head up global

PR for its Eudora Products Group.



While Qualcomm uses a number of different agencies, the Eudora group

(which provides Internet e-mail software) had not named a full-service

agency of record until now. Qualcomm will continue to use

Burson-Marsteller for its corporate PR needs.



The company did not conduct a formal review of agencies before hiring

C&B. Eudora communications director Jeremy James said the selection was

driven by his familiarity with the agency’s work. James, who worked at

Hewlett-Packard before arriving at Qualcomm, was especially impressed by

the firm’s work on HP’s inkjet printer business.



’I think Copithorne & Bellows is the best hi-tech agency on earth,’ he

said. ’The partners aren’t there just to get new business. They work

directly with clients, so you get the high-level strategic thinking.

Plus, they’re very results-oriented without being too flashy, much more

of a roll-up-your-sleeves-and-get-things-done sort of an agency than

most.’



For C&B, the Eudora win signifies a continuing move into the Internet

space. The firm recently added Autoweb. com and AltaVista (PRWeek

Sept.



1), triumphing over several hi-tech heavy hitters, including Alexander

Ogilvy and Blanc & Otus, for the latter account.



The Eudora business will be handled mainly from C&B’s San Jose office,

which also services Iomega, Echelon and HP. C&B/San Jose is on track to

bring in about dollars 10 million in fee revenue in 1999, according to

partner Betsy Higgins-Noonen.



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