SAN DIEGO: Qualcomm, developer of the world’s secondmost-popular cellphone technology, has chosen Copithorne & Bellows to head up global PR for its Eudora Products Group.
SAN DIEGO: Qualcomm, developer of the world’s secondmost-popular
cellphone technology, has chosen Copithorne & Bellows to head up global
PR for its Eudora Products Group.
While Qualcomm uses a number of different agencies, the Eudora group
(which provides Internet e-mail software) had not named a full-service
agency of record until now. Qualcomm will continue to use
Burson-Marsteller for its corporate PR needs.
The company did not conduct a formal review of agencies before hiring
C&B. Eudora communications director Jeremy James said the selection was
driven by his familiarity with the agency’s work. James, who worked at
Hewlett-Packard before arriving at Qualcomm, was especially impressed by
the firm’s work on HP’s inkjet printer business.
’I think Copithorne & Bellows is the best hi-tech agency on earth,’ he
said. ’The partners aren’t there just to get new business. They work
directly with clients, so you get the high-level strategic thinking.
Plus, they’re very results-oriented without being too flashy, much more
of a roll-up-your-sleeves-and-get-things-done sort of an agency than
For C&B, the Eudora win signifies a continuing move into the Internet
space. The firm recently added Autoweb. com and AltaVista (PRWeek
1), triumphing over several hi-tech heavy hitters, including Alexander
Ogilvy and Blanc & Otus, for the latter account.
The Eudora business will be handled mainly from C&B’s San Jose office,
which also services Iomega, Echelon and HP. C&B/San Jose is on track to
bring in about dollars 10 million in fee revenue in 1999, according to
partner Betsy Higgins-Noonen.