BOSTON: Pittsburgh-based Michael James & Company (MJC) has thrown its hat into the crowded Boston hi-tech market.
BOSTON: Pittsburgh-based Michael James & Company (MJC) has thrown
its hat into the crowded Boston hi-tech market.
The PR and strategic marketing shop, which officially opened its doors
in Boston in June, announced its entrance into the market last week.
Following a year of planning and recruitment, the agency has lured
four-and-a-half year Brodeur Porter Novelli VP Simon Dibb away from his
post to serve as EVP and general manager of the new office.
According to president Michael Campbell, MJC entered Boston to
capitalize on the hi-tech talent pool, rather than exploit the booming
To fill the Boston leadership post, Campbell contacted current and
former clients in the Boston area for recommendations.
’We had a baker’s dozen of people who were VP-level or above, including
Simon, two SVPs at the biggest agencies in town and one president of the
PR division of an integrated marketing firm,’ said Campbell. ’But Simon
was the one person who captured the essence of our vision and had the
energy level to build the business.’
By the end of the year, Campbell expects the Boston office to provide
approximately 30% of the agency’s overall revenue. He projects overall
agency revenues of as much as dollars 2 million, up from the 1998 sum of
This growth is just the beginning for MJC. According to Campbell, the
agency hopes to open an office in Silicon Valley by December, and plans
on expanding to Washington, DC and Austin as well. MJC has also set its
sights on opening two additional offices in 2001, one
While Campbell believes his Boston competition includes Brodeur Porter
Novelli, Weber and Copithorne & Bellows, he said MJC is most similar to
Chen PR, due to its exclusive focus on emerging technology firms and its
inverted pyramid structure, which puts more senior-level execs on
’I’ve grown up in the business watching people like Larry Weber and John
Brodeur,’ said Campbell. ’I’d probably get goosebumps if I got to shake
hands with them, but it’s time for a new generation of Brodeurs and