Medialink boosts tracking service

NEW YORK: Medialink has launched an enhanced version of its TeleTrax service, allowing more specific tracking of video broadcasts.

NEW YORK: Medialink has launched an enhanced version of its TeleTrax service, allowing more specific tracking of video broadcasts.

NEW YORK: Medialink has launched an enhanced version of its

TeleTrax service, allowing more specific tracking of video

broadcasts.



TeleTrax electronically watermarks video and tracks its play on

broadcasts around the world. The service, available for five months in

analog format, now accommodates digital formats.



Here’s how it works: TeleTrax stamps video with a unique identifying

code that cannot be seen or removed by broadcasters. ’The code can

survive duplication and conversion,’ said Ari Osur, Medialink manager of

marketing communications. ’It is simply the most accurate way of

tracking video broadcasts.’



Receivers tuned to broadcast signals detect when the video has been

aired, and results are promptly distributed to the client over the

Internet.



The service then identifies each station that broadcast or transmitted

any portion of the video, noting the length, date and time of

broadcast.



TeleTrax has receivers in London, Brussels and Madrid which collectively

scan 67 broadcast outlets in Western Europe. Medialink plans to expand

the service to cover Asia, the Middle East and North America.



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