NEW YORK: Medialink has launched an enhanced version of its TeleTrax service, allowing more specific tracking of video broadcasts.
NEW YORK: Medialink has launched an enhanced version of its
TeleTrax service, allowing more specific tracking of video
TeleTrax electronically watermarks video and tracks its play on
broadcasts around the world. The service, available for five months in
analog format, now accommodates digital formats.
Here’s how it works: TeleTrax stamps video with a unique identifying
code that cannot be seen or removed by broadcasters. ’The code can
survive duplication and conversion,’ said Ari Osur, Medialink manager of
marketing communications. ’It is simply the most accurate way of
tracking video broadcasts.’
Receivers tuned to broadcast signals detect when the video has been
aired, and results are promptly distributed to the client over the
The service then identifies each station that broadcast or transmitted
any portion of the video, noting the length, date and time of
TeleTrax has receivers in London, Brussels and Madrid which collectively
scan 67 broadcast outlets in Western Europe. Medialink plans to expand
the service to cover Asia, the Middle East and North America.