Ketchum names account planner

NEW YORK: Ketchum has named Carol Cotton to the new position of director of global research and account planning.

NEW YORK: Ketchum has named Carol Cotton to the new position of director of global research and account planning.

NEW YORK: Ketchum has named Carol Cotton to the new position of

director of global research and account planning.



Cotton said account planning, a strategy more commonly used in

advertising, can provide clients with the most up-to-date information on

their target audience’s perspective. ’We represent the consumer, so this

position is a natural for PR,’ Cotton said. ’The account manager helps

the client see the opinions of the consumer and changes in the market

before a PR campaign is created.’



Prior to arriving at the agency, Cotton worked as director of account

planning for Young & Rubicam/San Francisco for four years.



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