INTERNATIONAL: Shandwick ends IPR relationship

NICOSIA, CYPRUS: Shandwick has terminated its relationship with its Gulf-region partner, International Public Relations (IPR), as part of a global restructuring process.

NICOSIA, CYPRUS: Shandwick has terminated its relationship with its Gulf-region partner, International Public Relations (IPR), as part of a global restructuring process.

NICOSIA, CYPRUS: Shandwick has terminated its relationship with its

Gulf-region partner, International Public Relations (IPR), as part of a

global restructuring process.



In its place, Cyprus-based Action Public Relations has been appointed as

Shandwick’s sole affiliate in the Middle East and North Africa. The new

arrangement, which will provide Shandwick with access to 10 more markets

in the region, takes effect at the beginning of next month.



’This was the last step in our restructuring,’ said Lutz Meyer, managing

director of Shandwick Europe. ’All agencies whose contracts were

terminated were offered affiliation to Golin/Harris (the firm’s sister

agency in the Interpublic Group network). But I don’t know what IPR has

decided.’



IPR CEO Mohammed Habis, however, claimed his agency terminated the

affiliation, based on IPR’s focus on developing its own core

clients.



The agency switch is the final element of Shandwick’s ’hub strategy’ to

establish affiliates in growth regions.



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