INTERNATIONAL: PR Princess begins review of practices after scandal

LONDON: Sophie Wessex, the so-called PR Princess, is reviewing her business practices in light of media criticism that she is exploiting her royal connections.

LONDON: Sophie Wessex, the so-called PR Princess, is reviewing her business practices in light of media criticism that she is exploiting her royal connections.

LONDON: Sophie Wessex, the so-called PR Princess, is reviewing her

business practices in light of media criticism that she is exploiting

her royal connections.



Wessex, known as Rhys-Jones before her marriage to Prince Edward, has

continued as chairwoman of R-JH, a London-based PR agency. She caused a

media firestorm last week after being photographed posing next to a

Rover car at the Frankfurt Motor Fair.



Wessex had told clients, including Rover, that she would not be

personally endorsing their products. However, once she realized the

paparazzi had noticed her, she stood by her client’s car and obliged the

photographers, saying it ’seemed sensible’ to do so.



In a statement to PRWeek UK, Wessex acknowledged that her agency is

conscious of the conflicts posed by her heightened public profile. ’We

are currently reviewing any situation that we think might present a

potential problem in terms of media interest,’ she said.



Clients of R-JH, which include jewelers Boodle & Dunthorne and posh

hotel Lanesborough, were said to be worried by press reports suggesting

that Buckingham Palace had given Wessex an ultimatum to choose between

her PR career and life as a full-time royal.



’Some of our clients had concerns about what had been written, but that

was only natural,’ she said. ’We need to get over this hurdle and

emphasize to our clients that we are not about to receive any ultimatum

or cease trading.’



Separately, Camilla Parker Bowles toured New York last week. Her trip

has been portrayed as a PR effort to help gain acceptance for her

relationship with Prince Charles.



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