INTERNATIONAL: Global alliances fail at intra-shop communication

LONDON: Poor communication between agencies is the biggest source of problems when running international PR campaigns, according to a survey of 70 senior Edelman consultants.

LONDON: Poor communication between agencies is the biggest source of problems when running international PR campaigns, according to a survey of 70 senior Edelman consultants.

LONDON: Poor communication between agencies is the biggest source

of problems when running international PR campaigns, according to a

survey of 70 senior Edelman consultants.



Surveyed by international market research organization IPSOS RSL at

Edelman’s international summer school in London last month, 62% of

respondents said asking agencies working for the same client - or even

offices within a network - to communicate regularly was a major

problem.



’When people run international PR programs, they make too many

assumptions,’ said Edelman UK CEO Tari Hibbit. ’You have to acknowledge

cultural differences.’



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