LONDON: As part of a new effort to explain its censorship decisions, the British Board of Film Classification (BBFC) has hired its first PR chief.
LONDON: As part of a new effort to explain its censorship
decisions, the British Board of Film Classification (BBFC) has hired its
first PR chief.
Sue Clark joined the board last week from the Royal Commission for the
Reform of the House of Lords. BBFC director Robin Duval has charged her
with creating and coordinating a more corporate approach to the board’s
communications with the public, press and government. She will be the
group’s only internal PR pro.
A spokesman said Clark’s appointment will allow the BBFC to communicate
the reasoning behind its decisions, rather than leaving them entirely
open to media interpretation. ’We need to be more proactive about
presenting issues before we are put on the back foot, and move towards
openness and transparency,’ he said.
The BBFC has attempted to be more open about its decisions since Andreas
Whittam Smith joined as president last year and Duval replaced former
director James Ferman, who held the post for 23 years. Whittam Smith’s
desire for more openness may stem from his prior experience as a
He established the Independent in 1986 and was its first editor.
Whittam Smith’s first decisions as president, approving the releases of
a screen adaptation of Lolita and Kissed, a film about a necrophiliac,
were widely criticized. The BBFC also allowed the release of Crash, the
film version of J.G. Ballard’s controversial novel about people who are
sexually aroused by automobile crashes.
Before Clark’s Royal Commission stint, she worked as an information
officer in the Department of Culture, Media and Sport.