INTERNATIONAL: British censorship board hires first PR boss

LONDON: As part of a new effort to explain its censorship decisions, the British Board of Film Classification (BBFC) has hired its first PR chief.

LONDON: As part of a new effort to explain its censorship decisions, the British Board of Film Classification (BBFC) has hired its first PR chief.

LONDON: As part of a new effort to explain its censorship

decisions, the British Board of Film Classification (BBFC) has hired its

first PR chief.



Sue Clark joined the board last week from the Royal Commission for the

Reform of the House of Lords. BBFC director Robin Duval has charged her

with creating and coordinating a more corporate approach to the board’s

communications with the public, press and government. She will be the

group’s only internal PR pro.



A spokesman said Clark’s appointment will allow the BBFC to communicate

the reasoning behind its decisions, rather than leaving them entirely

open to media interpretation. ’We need to be more proactive about

presenting issues before we are put on the back foot, and move towards

openness and transparency,’ he said.



The BBFC has attempted to be more open about its decisions since Andreas

Whittam Smith joined as president last year and Duval replaced former

director James Ferman, who held the post for 23 years. Whittam Smith’s

desire for more openness may stem from his prior experience as a

journalist.



He established the Independent in 1986 and was its first editor.



Whittam Smith’s first decisions as president, approving the releases of

a screen adaptation of Lolita and Kissed, a film about a necrophiliac,

were widely criticized. The BBFC also allowed the release of Crash, the

film version of J.G. Ballard’s controversial novel about people who are

sexually aroused by automobile crashes.



Before Clark’s Royal Commission stint, she worked as an information

officer in the Department of Culture, Media and Sport.



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