BOSTON: As Boston increasingly becomes a hotspot for Israeli technology companies looking to establish a US presence, area PR agencies have begun to reap the benefits.
BOSTON: As Boston increasingly becomes a hotspot for Israeli
technology companies looking to establish a US presence, area PR
agencies have begun to reap the benefits.
According to an April 7 Boston Globe article, the number of Israeli
hi-tech companies in Boston has grown from 30 to at least 65 since 1997,
and the city is challenging Silicon Valley as the preferred destination
for these firms.
According to Brodeur Worldwide account director Liora Bram, Israeli
companies are drawn to Boston rather than Silicon Valley due to the time
difference (with a 10-hour difference between the West Coast and Israel,
the Israeli work day is over before it begins in California), and the
cheaper cost of living and the talent pool, particularly from
engineering strongholds Harvard and MIT. In addition, the Boston VC
environment is as strong as it has ever been.
’This shows the maturing nature of the hi-tech sector in Israel, which
is moving from an engineering to a market focus,’ said Bram. ’There’s a
serious effort to go global and we expect that trend to continue.’
The New England-Israel Chamber of Commerce is also making it easier for
Israeli companies to establish a Boston presence by providing strategy
and tactical support, helping them find office space and furniture and
setting up phones and e-mail.
Brodeur has been among the chief beneficiaries of this influx of Israeli
business, last week adding two more Israeli clients to its roster:
Slangsoft, a start-up that develops and markets technology that supports
a range of languages in software programs, and Ventura Communications
Internet (VCI), which develops software for the Internet, extranets and
Brodeur attributes the wins to a strategic partnership it formed with
The Koteret Group in Tel Aviv last April. Since then, teams from both
agencies have been working with Israeli companies to help them break
into the US marketplace. Brodeur has netted over dollars 1 million in
new business from Israeli clients since the Koteret alliance was
Both Slangsoft and VCI tapped Brodeur for PR counsel and product launch
programs. The agency will also do media and analyst relations for
Slangsoft as well as redesign its web site. In addition to US support,
Brodeur will provide PR services to Slangsoft in Israel.