INTERNATIONAL: Boston agencies benefit from big Israeli tech boom

BOSTON: As Boston increasingly becomes a hotspot for Israeli technology companies looking to establish a US presence, area PR agencies have begun to reap the benefits.

BOSTON: As Boston increasingly becomes a hotspot for Israeli technology companies looking to establish a US presence, area PR agencies have begun to reap the benefits.

BOSTON: As Boston increasingly becomes a hotspot for Israeli

technology companies looking to establish a US presence, area PR

agencies have begun to reap the benefits.



According to an April 7 Boston Globe article, the number of Israeli

hi-tech companies in Boston has grown from 30 to at least 65 since 1997,

and the city is challenging Silicon Valley as the preferred destination

for these firms.



According to Brodeur Worldwide account director Liora Bram, Israeli

companies are drawn to Boston rather than Silicon Valley due to the time

difference (with a 10-hour difference between the West Coast and Israel,

the Israeli work day is over before it begins in California), and the

cheaper cost of living and the talent pool, particularly from

engineering strongholds Harvard and MIT. In addition, the Boston VC

environment is as strong as it has ever been.



’This shows the maturing nature of the hi-tech sector in Israel, which

is moving from an engineering to a market focus,’ said Bram. ’There’s a

serious effort to go global and we expect that trend to continue.’



The New England-Israel Chamber of Commerce is also making it easier for

Israeli companies to establish a Boston presence by providing strategy

and tactical support, helping them find office space and furniture and

setting up phones and e-mail.



Brodeur has been among the chief beneficiaries of this influx of Israeli

business, last week adding two more Israeli clients to its roster:

Slangsoft, a start-up that develops and markets technology that supports

a range of languages in software programs, and Ventura Communications

Internet (VCI), which develops software for the Internet, extranets and

intranets.



Brodeur attributes the wins to a strategic partnership it formed with

The Koteret Group in Tel Aviv last April. Since then, teams from both

agencies have been working with Israeli companies to help them break

into the US marketplace. Brodeur has netted over dollars 1 million in

new business from Israeli clients since the Koteret alliance was

finalized.



Both Slangsoft and VCI tapped Brodeur for PR counsel and product launch

programs. The agency will also do media and analyst relations for

Slangsoft as well as redesign its web site. In addition to US support,

Brodeur will provide PR services to Slangsoft in Israel.



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