NEW YORK: The GCI Group’s corporate practice closed out the summer with well over dollars 1 million in dot-com wins.
NEW YORK: The GCI Group’s corporate practice closed out the summer
with well over dollars 1 million in dot-com wins.
The work includes kforce.com, the new online division of job-recruiting
firm Romac; Hotspace.com, which provides Web services for small
businesses; and Demandline.com, which offers a range of services for
GCI pitched for kforce.com, which is slated to re-launch October 1, with
parent Grey Advertising. Kforce is planning a dollars 12 million
marketing blitz that includes TV ads during the Super Bowl and dollars
500,000 toward PR from now until the end of the year, according to Chris
Didomizio, VP/marketing communications. The win does not include
Tampa-based Romac itself, which is handled by Public Communications.
GCI beat Fleishman-Hillard and Edelman PR Worldwide for the New
York-based Hotspace account. San Mateo, CA-based Demandline will be
handled by both the New York and San Francisco offices.
Senior vice president Aaron Kwittken also hinted that changes, which may
include the creation of new divisions, are on the way at GCI’s corporate