DIARY: Top 10 reasons why Letterman is a helpful PR neighbor

Window watching (sometimes of the sort Jimmy Stewart practiced in Rear Window) is a much beloved New York City pastime. PR agency Vorhaus & Company has perfected the art, making itself a prominent new friend in the process.

Window watching (sometimes of the sort Jimmy Stewart practiced in Rear Window) is a much beloved New York City pastime. PR agency Vorhaus & Company has perfected the art, making itself a prominent new friend in the process.

Window watching (sometimes of the sort Jimmy Stewart practiced in

Rear Window) is a much beloved New York City pastime. PR agency Vorhaus

& Company has perfected the art, making itself a prominent new friend in

the process.



Located across the street from the Ed Sullivan Theater (which houses The

Late Show with David Letterman), the agency has pulled out the stops to

get itself noticed by its prominent neighbor.



A month or two ago, Vorhaus client Domino’s Pizza treated the Letterman

staff to 130 free pizzas, which prompted the acerbic host to plug the

agency’s clients, which include Buick and Russell Stover candy, on the

air. And when the show won its second consecutive Emmy two weeks ago,

Vorhaus hung a banner from its window that read, ’Go Dave, two in a

row!’



The result? An invite to attend a taping of the show, and an even

greater level of co-mingling: according to firm president and CEO Robbie

Vorhaus, dating between Letterman and Vorhaus staffers has become more

common.



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