Biotech alliance grows PRN links

NEW YORK: In a bid to increase industry visibility, the Biotechnology Industry Organization (BIO) has expanded its relationship with PR Newswire.

NEW YORK: In a bid to increase industry visibility, the Biotechnology Industry Organization (BIO) has expanded its relationship with PR Newswire.

NEW YORK: In a bid to increase industry visibility, the

Biotechnology Industry Organization (BIO) has expanded its relationship

with PR Newswire.



Under the renewed program, BIO members receive membership discounts,

press releases, web solutions and a dollars 500 crisis communications

voucher.



The program is open to current PRN customers who are also BIO members,

and does not entail increased costs to the organization, according to

PRN PR manager Renu Aldrich.



The agreement lasts for one year.



’PRN is committed to increasing the visibility of its BIO members,’ said

Pam Bartlett, national market manager for pharmaceuticals, biotechnology

and healthcare. Based in Washington, BIO represents over 850

organizations.



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