Weekly Web Watch: On Internet, nomad brands are on move more than ever before

Traditionally, when a company wanted to grow, it had a few choices open to it. It could grow with a growing market sector; it could grab market share from its competitors; it could spread itself geographically; and less convincingly, it could simply buy other companies in related or sometimes very different sectors. And there is another option that has always been open to the companies with the strongest brands - they can extend their brands to cover new types of business. It’s the last one that is the most interesting.