THINKPIECE: What’s a best practice for one company may turn out to be the worst practice for another

About 20 years ago, Xerox jumped into benchmarking when its chief rival, Canon, rolled out a dollars 10,000 midsize copier, a price point lower than Xerox’s manufacturing costs. Was Canon truly more efficient? Or did this Japanese competitor ’buy’ market share by pricing below fair value?

by BARBARA JACOBS, An SVP At Xceed In Chic

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