LOS ANGELES: Sitrick & Company has moved into the Washington, DC market with the acquisition of Loving Associates.
LOS ANGELES: Sitrick & Company has moved into the Washington, DC
market with the acquisition of Loving Associates.
The deal, however, had less to do with geography than with Michael
Sitrick’s admiration of Loving chief Rush Loving’s abilities.
’Certainly, Washington is an important market for our clients,’ Sitrick
said. ’But our interest in Rush Loving and his firm has more to do with
adding someone of Rush’s caliber.’
Loving initially made his mark as a journalist, having served as
business editor of the Richmond Times-Dispatch and associate editor of
Fortune.
’It’s easier to teach an ex-journalist what PR is than a PR pro what
news is,’ said Sitrick.
Sitrick refused to disclose the terms of the deal, but the acquired firm
has a staff of four. Loving Associates does not boast an especially high
profile within the PR industry, but claims to have contributed to
campaigns involving aid to the Commonwealth of Independent States and to
replace the Federal Employers’ Liability Act.
