CAMBRIDGE, MA: Polaroid is on the hunt for a new PR manager following the retirement of Allan Verch, who had been with the company for 30 years.
CAMBRIDGE, MA: Polaroid is on the hunt for a new PR manager
following the retirement of Allan Verch, who had been with the company
for 30 years.
The company is looking for someone to continue the high-profile
publicity events Polaroid has coordinated within the past month for its
I-Zone Instant Pocket Camera, which include sponsorship of the
Backstreet Boys’ tour and a partnership with designer Todd Oldham.
According to Mary Courville, Polaroid senior marketing communications
manager, candidates should have a minimum of five years of hi-tech and
consumer experience. The new PR manager will be responsible for
Polaroid’s digital cameras, scanners and printers, and will also manage
Polaroid’s PR agencies, which include The Weber Group for digital
products and Porter Novelli for the rest of the business.
