ROCKVILLE, MD: Multi-Media Holdings, a communications company with advertising, interactive and design holdings, is seeking a PR firm in the DC area to round out its service offerings.
ROCKVILLE, MD: Multi-Media Holdings, a communications company with
advertising, interactive and design holdings, is seeking a PR firm in
the DC area to round out its service offerings.
For the last several months, MMH has quietly been acquiring small
communications and service companies - ’everything from print to
dot-com,’ said president and CEO Ethan Assal.
To complete the marketing equation, Assal hopes to acquire a 10-20
strong PR firm with hi-tech and IR capabilities. He is not, however,
interested in lobbying agencies: ’That’s not what we’re about.’
Among MMH’s recent buys were ad shops Utopia Communications and Elliott
Van Deutsch, Supon Design and Modus Interactive. The firm also owns
companies which specialize in pre-press and photo services. Assal said
MMH will keep existing leadership teams in place and compensate them
with cash and stock.
Owned partially by Mellon Bank, MMH plans to replicate the acquisition
strategy in markets beyond Washington, DC, Eventually it may expand into
15 markets and go public.
