MEDIA: FHM: another British lad mag swims across the pond - In an already crowded field, how does soon-to-launch men’s magazine FHM stand apart from the pack? Claire Atkinson takes a look at this British import and discovers what it is looking for

Her Majesty’s subjects have been invading the US magazine industry. One of the latest arrivals is Ed Needham, the editor-in-chief of the soon-to-launch US version of British title FHM (For Him Magazine). Needham joins a boatload of long-established Brits including Tina Brown (Talk), Anna Wintour (Vogue) and Glenda Bailey (Marie Claire).

by CLAIRE ATKINSON

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