PARIS: Comite Francais d’Education pour la Sante, the French health education authority, is seeking a PR firm to run an anti-tobacco campaign targeted at the 35% of the population that smokes.
PARIS: Comite Francais d’Education pour la Sante, the French health
education authority, is seeking a PR firm to run an anti-tobacco
campaign targeted at the 35% of the population that smokes.
The agency will share a budget of approximately dollars 1 million, at
least one-third of which will be devoted to PR, with an advertising
shop. Young smokers and women will be the primary target for the
campaign.
Anne Ramon, who heads the authority’s communication department, said the
winning candidate will likely be the one that devises the best plan for
formulating potential partnerships with health organizations, the media
and pharmaceutical companies. She added that she expects PR and
advertising agencies to pitch jointly, but did not rule out appointing
firms from separate partnerships if she is particularly impressed by one
agency’s ideas.
French communications firm Publicis Etoile currently holds the Comite’s
anti-smoking business and is expected to pitch for the one-year
contract, which is renewable.
Ramon said the group will make its decision by January. The anti-smoking
drive is expected to launch next spring.
