WASHINGTON, DC: CARMA International has extended its media content analysis services into mainland China and Hong Kong and is busy moving its services onto the Internet.
WASHINGTON, DC: CARMA International has extended its media content
analysis services into mainland China and Hong Kong and is busy moving
its services onto the Internet.
The communications research firm made the Asia move to tap into a
fast-growing market. Roughly 7,000 newspapers, radio and TV stations
publish or broadcast in Mandarin or some other Chinese dialect, which
makes the PR pro’s job difficult.
’Editorial media coverage significantly impacts brand perceptions and
corporate image, but simply collecting clippings is of limited use to
international companies,’ said Jim Macnamara, CEO of CARMA Asia
Pacific.
To cement its position in the region, CARMA is planning a joint venture
with an Asian partner and will soon open an office in Hong Kong,
according to president/CEO Albert Barr.
Barr added that CARMA is actively working to move its services onto the
Internet. Clients can now access static reports online, but soon will
have the opportunity to make queries and manipulate data. The new
offerings should be available early next year, Barr said.
