Golden toll concept from trainee drives up CarOrder. com traffic

SAN FRANCISCO: Like most hot Internet startups these days, CarOrder.com has both a powerhouse PR firm (Miller-Shandwick) and a major-league advertising agency (Leo Burnett) on its payroll. But the massive media coverage generated in San Francisco last week can actually be attributed to Alisa Mall, a summer trainee at CarOrder’s parent company, Trilogy Software.

by AIMEE GROVE

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