Golden toll concept from trainee drives up CarOrder. com traffic
SAN FRANCISCO: Like most hot Internet startups these days,
CarOrder.com has both a powerhouse PR firm (Miller-Shandwick) and a
major-league advertising agency (Leo Burnett) on its payroll. But the
massive media coverage generated in San Francisco last week can actually
be attributed to Alisa Mall, a summer trainee at CarOrder’s parent
company, Trilogy Software.