DULLES, VA: The E. James White Company (EJW) has been hired by MemorizeUSA.
DULLES, VA: The E. James White Company (EJW) has been hired by
MemorizeUSA.
com to launch Digital Links, the first of its portable interactive data
storage systems.
The dollars 2 million campaign, with 40% (dollars 800,000) of the budget
slated for public relations, will focus on business-to-business
projects.
EJW won the account without having to formally pitch the Fairfax,
VA-based company. ’We approached the agency because of its success with
hi-tech clients like Sybase, EDS and Litton PRC,’ said president of
MemorizeUSA.
com John Salimbene. KFK Communications and several NY-based agencies
were also considered.
MemorizeUSA.com has charged EJW with a range of branding assignments for
Digital Links, as well as logo and web-site redesigns. Additionally, the
agency will create business-to-business campaigns for MemorizeUSA.com,
targeting trade shows on government technology.
’The digital photography and telemedicine markets will be the next big
media targets,’ Bergeron said. ’In a few years, the markets are going to
explode, which should mean a significant amount of opportunity for PR
agencies.’
