We’ve all heard that healthcare is one of the hottest industry sectors.
We’ve all heard that healthcare is one of the hottest industry
sectors.
Now, however, one agency is attempting to make its mark in the slightly
less sunny field of death care.
Farmington Hills, MI-based Marx Layne & Co. has set up what we believe
to be the first practice devoted exclusively to death care. The firm has
already started to solicit business from funeral homes and cemeteries
around the country.
According to SAE and death care practice chief (now there’s a title) Bob
Miller, the practice grew out of work the company has done with a local
funeral home and cemetery. ’It’s an area that is misunderstood,’ he
said. Think it has something to do with the morbidity?
Miller said that when Marx Layne started working with the funeral home
three years ago, the firm decided to stress community involvement. While
undertakers are understandably sensitive to accusations that they
shouldn’t be using PR, the agency believes there is much business to be
had. ’It’s a vital area,’ Miller said. By vital, we’re assuming he means
’living and breathing.’
