CAMBRIDGE, MA: Weber Group EVP and Eastern region general manager Phil Greenough is leaving the agency after nearly four years to become an independent communications consultant.
CAMBRIDGE, MA: Weber Group EVP and Eastern region general manager
Phil Greenough is leaving the agency after nearly four years to become
an independent communications consultant.
Greenough is currently scouting out office space for his new practice,
Greenough Communications Group, which will provide integrated
communications services for start-ups as well as larger corporations
with project needs. He does not yet have any clients or staff onboard,
and said his goal is to end his time with Weber on good terms before
pursuing new clients of his own.
’I admire how Larry (Weber) started his business, and it’s a real
motivation for me to take a similar route,’ said Greenough.
Greenough believes that a niche exists for smaller firms with big-league
aspirations. ’There’s room for a small independent consultant to address
the needs of lots of smaller companies,’ he explained. ’The biggest
opportunity today is how to exploit the Web as a communications platform
and explore the next dimension beyond the PR core.’
SVP Jamie Pearson, who has been with Weber for nearly three years, will
assume Greenough’s previous general manager role. Pearson said that
despite her added responsibilities, she plans to remain in close contact
with her clients, which include Lexmark and Bell Atlantic Mobile.
’Jamie has world-class client experience on the agency and corporate
side,’ said Marijean Lauzier, Weber Group president and CEO. ’She’s a
combination of someone who is absolutely the best at what we do and who
is better than ice cream for the people who work with and are led by
her.’
While Lauzier said she is supportive of Greenough’s decision to strike
out on his own, she described his exit as ’bittersweet.’
’Phil has made a huge contribution to Weber and he’s earned a lot of
affection among the people here,’ said Lauzier.
