Minority PR: How three black pros broke racial barriers - The power of PR - Think of PR pioneers. Edward Bernays and Arthur Page come to mind. But not all industry visionaries were white. Steve Lilienthal chronicles the professional lives of three men who

In 1964, The New York Times reported that Ruder-Finn had established an on-the-job PR training program for college graduates. One trainee was a ’Negro,’ although the paper noted several advertising agencies had already been recruiting young blacks.

by JO McINTYRE

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