MARKET FOCUS MINNEAPOLIS: Two’s a crowd in Twin Cities - Heated competition from advertising agencies and two PR giants plus the presence of renegade governor Jesse Ventura make Minneapolis an energetic market. John Frank reports
Ad agencies long ago realized they could grab extra fee income by
starting PR operations that would serve their ad customers. But in the
Minneapolis/St. Paul market, several local ad agencies have taken such
combinations one step further - creating PR operations that vigorously
compete for non ad-client PR business.