SINGAPORE: Global giant Incepta has boosted its presence in Southeast Asia with the acquisition of Image PR.
SINGAPORE: Global giant Incepta has boosted its presence in
Southeast Asia with the acquisition of Image PR.
The agency, potentially valued at nearly dollars 5 million, will be
renamed Citigate Dewe Rogerson Image.
Both stock and cash were exchanged in the deal.
Led by Elaine Lim, Image has launched nearly 100 IPOs. Its clients
include McDonald’s, Mobil, SmithKline Beecham, Canon and Lego.
’Elaine dominates the IPO market in Singapore and the outlying regions,’
said Incepta chief executive David Wright. ’She is head and shoulders
above the rest in that part of the business.’
Wright confirmed he was still looking for acquisitions in other regions,
particularly Europe and the US. The group’s recent acquisition binge has
seen it net Frankfurt-based Citigate affiliate Alexander Demuth in
January and the UK’s Dewe Rogerson a year ago.
