SAN FRANCISCO: The home loan e-tailer formerly known as HomeShark, iOwn.com, has tapped Wilson McHenry as its new PR agency of record.
SAN FRANCISCO: The home loan e-tailer formerly known as HomeShark,
iOwn.com, has tapped Wilson McHenry as its new PR agency of record.
Wilson McHenry’s experience in both the Internet and financial spaces
swayed the tables in their favor, according to iOwn.com PR manager Sarah
Harrison. ’We really liked the strategy they put forward and the
chemistry between the two teams.’
Up until just a few months ago, iOwn had been working with the San
Francisco-based Antenna Group, a boutique agency specializing in
launching Internet start-ups. ’Antenna did a great job helping from the
launch of the site (in June 1997) until now, but we just wanted a little
different focus for the next tier of growth,’ said Harrison
Founded in October 1996 as HomeShark and renamed approximately six
months ago, iOwn.com was named a Forbes magazine ’favorite’ in the
home-buying category (September 1999) and has won numerous other awards.
The site enables consumers to shop for and compare home loan rates,
search for a home from current listings, access recent home sale prices
and apply for mortgages online.
For Wilson McHenry, an independent with offices in Foster City, San
Francisco and New York, the iOwn.com win signifies the agency’s
continuing growth in the consumer-oriented dot-com space. Other recently
added clients include TimeDance, CBS Sportsline and ToysRUs.com.