CAMBRIDGE, MA: FitzGerald Communications has ended its year-long, dollars 1 million relationship with its largest client, Newbridge Networks.
CAMBRIDGE, MA: FitzGerald Communications has ended its year-long,
dollars 1 million relationship with its largest client, Newbridge
Networks.
Agency president and CEO Maura FitzGerald cited problems with the
company’s internal processes as the motivation behind the agency’s
move.
’The extent to which Newbridge is technology- rather than
marketing-driven made them a difficult client in terms of delivering
great results,’ said president and CEO Maura FitzGerald.
’It had a lot to do with their internal organization, which doesn’t lend
itself to working with an outside agency.’
FitzGerald said the internal processes made it difficult for the company
to make decisions quickly and efficiently. Newbridge could not be
reached for comment.
The agency began searching for other pieces of business at the beginning
of the summer to ensure that there was no revenue bump when it resigned
the Newbridge account. FitzGerald said her firm was able to fill the
void with new business that includes FusionOne, Personic Software and
ChannelWave Software.
Most recently, the agency announced that it won online enterprise
learning company Asymetrix Learning Systems and I-Link, an enhanced
voice/data service provider. Both clients retained the agency for
integrated communications programs.
