COMMENT: Editorial - Does PR need any added celebrity?
Last week’s news that Creative Artists Agency (CAA) acquired an
estimated 40% stake in PR firm Shepardson Stern & Kaminsky (SS+K) set
off alarms. Some were thrilled by the presence of a glamorous new type
of player - Hollywood talent shops with Hollywood stars - in the
agency-acquisition game, while others rejoiced that their prattle about
’synergy’ was finally being justified by events in the real world.