ANALYSIS: Weekly Web Watch - Net strategic service puts the community back into dot-com

Dublin, Ireland is not the first location you’d think of to place an Internet services company if it’s global clients you’re after. But the consultancy NUA (www.nua.ie) is, well, Irish, and Dublin is where the people who run it like to be. The clients come to them: Procter & Gamble, Lucent Technologies, Gateway, Oracle and Barclays Bank, to name a few. NUA has grown from a few ideas and an dollars 8,000 bank overdraft five years ago to a 100-strong team, dollars 6 million in revenues and a worldwide brand that belies its size and location. In fact, NUA is an embodiment of the power of Internet word of mouth. There was no massive marketing campaign, just the simplest of tools: e-mail.

by JO McINTYRE

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