ANALYSIS: Weekly Web Watch - Net strategic service puts the community back into dot-com

Dublin, Ireland is not the first location you’d think of to place an Internet services company if it’s global clients you’re after. But the consultancy NUA ( is, well, Irish, and Dublin is where the people who run it like to be. The clients come to them: Procter & Gamble, Lucent Technologies, Gateway, Oracle and Barclays Bank, to name a few. NUA has grown from a few ideas and an dollars 8,000 bank overdraft five years ago to a 100-strong team, dollars 6 million in revenues and a worldwide brand that belies its size and location. In fact, NUA is an embodiment of the power of Internet word of mouth. There was no massive marketing campaign, just the simplest of tools: e-mail.


Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
+001 (800) 558-1708

UK & Europe
+44 (0)20 8267 8121


Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now



  • Limited free articles a month
  • Limited number of free email bulletins

Register Now


To receive full access to PRWeek's content subscribe today and receive:

  • Unlimited access to PRWeek content
  • Daily Breakfast Briefing
  • Breaking News Alerts
  • Weekly Online Edition
  • Agency Business Report
  • Weekender Edition
  • PRWeek Magazine
  • Full Archive Access

Subscribe Options

Subscribe and save 10% 

Enjoy these subscriber-exclusive benefits:

  • Unrestricted individual access to
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Power Book and Top 150 UK Agency Business Report

Join today

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>