ANALYSIS: Profile - Sitrick: the PR godfather with a typewriter Tough as a trial lawyer, the CEO of Sitrick & Company takes no prisoners when it comes to winning journalists to his clients’ agendas. Adam Leyland has a face-to-face with this

It’s not the Armani suits or the art-filled offices in Century City, LA, that single out Michael Sitrick as a sharp shooter. It’s the deep-voiced, sub-machine-gun-like patter that rattles off give-it-to-you-straight opinions and weighed-up-every-option ideas at a speed with which one struggles to keep up.


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