CAMBRIDGE, MA: The Weber Group has added four Internet clients to its emerging business practice over the last two months, adding more than dollars 1 million in annual fee billings.
CAMBRIDGE, MA: The Weber Group has added four Internet clients to
its emerging business practice over the last two months, adding more
than dollars 1 million in annual fee billings.
The new clients are BuyWiz, which offers a ’universal shopping cart’ for
one-click buying and comparison shopping; Intranets.com, which has
developed a free Intranet for small businesses and organizations; Vigil
Technologies, which purports to help clients leverage the Internet as a
source of business intelligence; and PurchasingCenter.com, which is
developing an e-commerce service targeted toward the industrial supplies
market.
’There’s tremendous demand today from start-ups and emerging growth
companies,’ said David Domeshek, SVP and global leader of the business
practice.
’Many have received a good slug of financing and want to build their
brand image very quickly.’
Work for these companies will include corporate brand building, product
publicity and marketing support.
Two of the wins, BuyWiz and Vigil, are Israeli companies that relocated
their headquarters to New York and Waltham, MA, respectively.
’Until a couple of years ago, Israeli companies focused on security and
communication,’ said Weber VP Meira Primes. ’Now, we’re seeing more dot
coms because it’s easier from a development perspective.’
According to BuyWiz president and COO Gidon Fostick, his firm had
instant chemistry with Weber, owing primarily to Primes’ Israeli
background and the firm’s team of business and consumer pros.
’As a start-up company, there’s so much we need to put together from
scratch - we need to develop a brand image, project it and gain
exposure,’ said Fostick. ’In addition to the classical functions of PR,
Weber is helping us to re-think our marketing strategy. We’re even
getting their take on hires we should be making.’
