HONG KONG: Text 100 continued its recent Asia Pacific push last week with the opening of a new subsidiary in Hong Kong.
HONG KONG: Text 100 continued its recent Asia Pacific push last
week with the opening of a new subsidiary in Hong Kong.
Text 100 Hong Kong is the company’s seventh wholly owned subsidiary in
the region, joining branches in India (Delhi, Bangalore and Mumbai),
Sydney, Tokyo and Singapore. Collectively, the firm has about 60
full-time employees servicing the region.
At the helm of the new operation is Melanie Hamilton, who spent the past
10 years working in China and founded Edelman’s Shanghai office.
Hamilton, who reports to Sydney-based regional chief Matthew Ravden, has
already secured two big-name, retainer-based clients: Microsoft and
Unisphere, a new Siemens spin-off.
According to Text 100 CEO Tim Dyson, a Hong Kong branch was the logical
next step for the agency after establishing outposts in Tokyo and
Singapore, which opened about a year ago.
’In terms of providing strong service across the Asia Pacific region,
the only missing link was in Greater China,’ he said. ’And Hong Kong
seemed like the right place to enter - not just for local service, but
also for its international ties.’
Dyson mentioned Shanghai, Beijing, Taiwan and Korea as possible sites
for further Text 100 expansion in the region. The firm’s other Asia
Pacific clients include Compaq, Apple, Hewlett-Packard and the Sema
Founded in 1981, Text 100 employs more than 300 people.