Tales from Tinseltown: CAA buyout of PR agency SS+K heralds beginning of a new era
As corporate deals go, it was hardly CBS/Viacom. But when
talent/literary powerhouse Creative Artists Agency (CAA) took a 40%
stake in New York-based PR, advertising and corporate consulting firm
Shepardson Stern + Kaminsky (PRWeek, Oct. 4), it was big news in the
normally cloistered Hollywood agency business.