Tales from Tinseltown: CAA buyout of PR agency SS+K heralds beginning of a new era

As corporate deals go, it was hardly CBS/Viacom. But when talent/literary powerhouse Creative Artists Agency (CAA) took a 40% stake in New York-based PR, advertising and corporate consulting firm Shepardson Stern + Kaminsky (PRWeek, Oct. 4), it was big news in the normally cloistered Hollywood agency business.

by CHRIS PETRIKIN

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