Something to write home about - What are travel journalists looking for in a press junket? A four-star meal? A massage? A little pampering, sure. But mostly a strong story. Diane Clehane reports

Give journalists something to write home about and they will. That’s what PR pros say about dealing with travel writers. Sure, an exotic locale helps. But even an outing to the most mundane motel can yield a worthwhile experience for journalists - and publicists - when all the elements are there. According to execs who plan the trips and journalists who take them, those necessary elements range from complete press kits delivered before the journey to screening out ’hacks’ who seriously impair the credibility of the trip.

by DIANE CLEHANE

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