PR TECHNIQUE: ANRs - is anybody listening? They’ve been in existence for years. But audio news releases are often treated as inferior tools compared to satellite media tours and video news releases. Rebecca Flass tells you how to reach listeners

The smooth voice of a radio personality reading a company’s news story is music to most presidents’ ears. And in their pre-packaged format, ANRs seem to provide everything a radio station needs to cover a story. But companies should have realistic ideas about the likelihood that their release will be heard.