LOS ANGELES: The Digital Entertainment Network, an Internet channel with interactive programming and content targeting Generation Y (consumers between the ages of 14 and 24), has tapped Fleishman-Hillard’s Los Angeles outpost to spearhead corporate, financial and general consumer communications.
LOS ANGELES: The Digital Entertainment Network, an Internet channel
with interactive programming and content targeting Generation Y
(consumers between the ages of 14 and 24), has tapped
Fleishman-Hillard’s Los Angeles outpost to spearhead corporate,
financial and general consumer communications.
The DEN account, inked last month, is worth about dollars 250,000 in
annualized fee income for Fleishman’s LA new media and Internet
division, headed by SVP Jamie Ludowitz. Timing of the deal coincides
with DEN’s recent launch of several new Internet shows and its hiring of
ad agency TBWA/Chiat/Day for a national branding campaign that kicks off
this month.
According to Ludowitz, Fleishman will take on all of DEN’s publicity
efforts ’except for the music portion of the business and the
alternative press.’ For these venues, DEN will continue to work with
People’s Revolution, a youth-oriented boutique firm that has promoted
the online network since its May 1999 launch.
The agency, which specializes in alternative media and caters to
fashion- and entertainment-oriented clients, will continue to pitch DEN
to youth-oriented ’hipster’ publications such as Raygun and Bikini, as
well as target niche press for online radio shows like Punk Planet and
Frat Rats.
People’s Revolution will also assist with guerilla marketing and
grassroots promotions to reach the network’s target audience, according
to co-principals Kelly Cutrone and Jennifer Gross.
