RENTON, WA: iCopyright.com, which bills itself as the first automated copyright permission and reprint clearinghouse, has begun its trial phase.
RENTON, WA: iCopyright.com, which bills itself as the first
automated copyright permission and reprint clearinghouse, has begun its
The new Web service, which allows instant reuse or reprint of content
from any registered publisher, is designed to streamline the
reproduction process for PR firms and companies.
’Getting copyright permissions can take up to eight weeks,’ said
iCopyright.com VP of marketing Frank Catalano. ’Our service automates
the process and takes three minutes to complete.’
Here’s how it works: publishers register their content with the company
and assign rules for reprint or reuse. Their printed content - an
article posted on BusinessWeek Online, for example - is then imprinted
with the iCopyright.com icon. Site users who want to reproduce the
article then click the icon and are promptly directed to the
clearinghouse. Users can also search for articles in the iCopyright.com
Publishers currently registered with the company are primarily from the
hi-tech sector, but include big names like Dow Jones & Company and
Ziff-Davis. ’We’ve focused on hi-tech because 80% of our reuse requests
are for these areas,’ Catalano said. Business, architecture and
healthcare are the next industries iCopyright.com will target.
iCopyright.com will be fully operational by year’s end.