MEDIA: Los Angeles Times - laid back, but not easy to pitch. The Los Angeles Times business section is just as hard-hitting as its New York competitors, it just delivers the news in a more laid-back style Claire Atkinson shows pros the best way to approac

It’s not often you see a rendition of a dollars 100 bill featuring Benjamin Franklin in a pair of shades, but it’s an appropriately irreverent image for the hometown paper of California.