NEW YORK: Thirty-year-old mutual fund specialist Straus Corporate Communications has announced plans to merge with Morrison/Carlisle - assuming that an initial collaboration between the two agencies proves successful.
NEW YORK: Thirty-year-old mutual fund specialist Straus Corporate
Communications has announced plans to merge with Morrison/Carlisle -
assuming that an initial collaboration between the two agencies proves
successful.
The firms confirmed last week that they would combine their IR and PR
expertise to pitch new clients. Chairman Irving Straus said if a joint
project works out it will likely lead to full merger. Though both
companies are privately held, Straus said that combined 1998 fee income
was dollars 1 million plus.
Geographical reach played a large part in the potential deal for both
parties, with Straus attempting to increase its Washington capabilities
and Morrison/Carlisle aiming for a greater presence in New York.
’We were both interested in expanding and wanted to strengthen our
offerings in the corporate and investor relations world,’ said Strauss.
’We’re interested in targeting new clients in DC.’
Added Morrison/Carlisle VP Dan Sondhelm, ’Most of the financial press is
based in New York and we wanted more of presence. DC is a technology hub
and we want to offer greater expertise in IR.’
Straus employs five people and has a client roster that includes San
Antonio-based US Global Investors and NY investment house Von Toble.
Morrison/Carlisle, a 10-person shop founded in 1991 by president Kathryn
Morrison, services the financial and technology sectors. Clients include
Pilgrim Funds and Ibbotson Associates.
