iParty.com site spending on branding and marketing

NEW YORK: iParty.com, an e-commerce site offering everything from cake decorations to costumes, has invited Kirshenbaum Bond & Partners to the bash as its agency of record. The site is spending dollars 10 million on branding and marketing. To hype the launch, Kirshenbaum sent 150 members of the press a Halloween pinata

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