SEATTLE: Hewlett-Packard has launched a new information resource for hi-tech PR pros.
SEATTLE: Hewlett-Packard has launched a new information resource
for hi-tech PR pros.
Dubbed ’Deep Canyon,’ the online service provides market research
reports plus reams of industry statistics and analyst insight. HP, along
with PR agency KMC Group, are pitching the site to businesses that can’t
afford full-service analyst firms - including small and mid-sized PR
agencies.
The research reports range in price from free up to dollars 10,000, with
most falling around dollars 2,000, according to information store
manager Cindy Mueller.
But most of the content is free, including a Market Calculator tool from
Dun & Bradstreet.
