WASHINGTON, DC: Fleishman-Hillard has been tapped to develop a high-profile marketing plan to promote the efforts of the Tel Aviv-based Peres Center for Peace.
WASHINGTON, DC: Fleishman-Hillard has been tapped to develop a
high-profile marketing plan to promote the efforts of the Tel Aviv-based
Peres Center for Peace.
The agency has been charged with generating funds (specifically for a
calendar and for ’peace technology centers’) as well as attention for
In a letter he wrote soliciting corporate funds, the agency’s Bill Black
asked companies to take advantage of an ’opportunity to make a
significant contribution to the peace process in the Middle East by
providing greater access to technology among the various communities
involved in conflict there.’
While in its early stages, Black noted that the campaign has already
garnered ’the explicit endorsement of President Clinton; Ezer Weizman,
President of Israel; Yasir Arafat, President of the Palestinian
Authority; and Pope John Paul II.’
Fleishman’s first step will be to raise dollars 1.5 million to print
200,000 copies of a special calendar that ’symbolizes reconciliation and
mutual respect among the three religions who revere the Holy Land.’
Fleishman is also hoping to raise dollars 10 million to fund the
creation of peace technology centers that will ’seek to eliminate the
digital divide that exists between the Palestinians and Israelis’ and
’allow children to communicate with one another and build relationships
across the political divide that separates them.’
Black said that the Pope has committed to visiting one of the centers
when he goes to the region next March. That visit, he believes, will
likely provide the cause as well as corporate sponsors with more than
their share of attention.
The Peres Center of Peace was founded by former Israeli Prime Minister
and Nobel laureate Shimon Peres.