Hippie culture, fortunately, seems largely confined to the parking lot of Dave Matthews Band stadium concerts. But that hasn’t stopped PR firms from attempting to recapture the feel-good vibe of the ’60s.
Hippie culture, fortunately, seems largely confined to the parking
lot of Dave Matthews Band stadium concerts. But that hasn’t stopped PR
firms from attempting to recapture the feel-good vibe of the ’60s.
Witness Rosica Mulhern & Associates, a well-regarded New Jersey agency
that has tapped classical guitarist Ritchie Deraney to ’provide an
inspired, relaxing atmosphere’ every Friday during the month of October.
The firm’s ’corporate coffee house,’ replete with tea and games like
backgammon, has proved a big hit with employees and clients, one of whom
(a representative from the Bergen County United Way) freely sang along
with the classically trained musician.
’It was a great way to stimulate creativity in the office,’ said Sue
Schuler, who cut off our line of questioning by quickly responding, ’No,
there wasn’t any beer.’
Okay - so now we’re looking at better PR through scones, espresso and
righteous jams? Hey, stranger things have happened.
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