BENTON HARBOR, MI: Whirlpool has chosen Edelman offshoot PR21 over two top-10 agencies to handle PR for its Whirlpool brand of laundry appliances.
BENTON HARBOR, MI: Whirlpool has chosen Edelman offshoot PR21 over
two top-10 agencies to handle PR for its Whirlpool brand of laundry
appliances.
Founded early last year, PR21 beat out consumer heavyweights Porter
Novelli and Fleishman-Hillard. Whirlpool laundry appliances had no
previous agency of record, but did work on a project basis with
Edelman.
PR21 also reported dollars 5.5 million in revenues for its first fiscal
year (ended July 1999), which places it in a league with hi-tech players
such as Middleberg + Associates and The Hoffman Agency. CEO Will
Sullivan projects an increase to dollars 9 million for the upcoming
year.
Sullivan added that the agency will have offices in Boston, San
Francisco and Austin by this time in 2000.
