Don’t beat around the bush when you’re dealing with Lee McEnany Caraher, head of Weber’s San Francisco office - she’s a straight-shooter with fierce wit and intellect. And her pet peeves include people who don’t know the difference between ’it’s’ and the ’its’ pronoun. We’re in love.
Don’t beat around the bush when you’re dealing with Lee McEnany
Caraher, head of Weber’s San Francisco office - she’s a straight-shooter
with fierce wit and intellect. And her pet peeves include people who
don’t know the difference between ’it’s’ and the ’its’ pronoun. We’re in
How do you make a difference? I don’t drink the Kool-Aid and I strive to
keep it honest, even when it’d be easier to go with the flow and say
’yes’ when ’no’ is the real answer. Also, my staff tells me I say
’fabulous’ a lot.
Tell us something interesting about your agency. I keep a manual
typewriter around, just in case.
What’s your biggest worry? Running out of memory.
What is your worst habit? Unfortunate language choice at inopportune
What do you hate most? When people contract ’it is’ when they mean
’its,’ or when they improperly punctuate the year (’1900’s,’ when they
What would you do on a desert island? Are there any desert islands?
Wouldn’t that be an oasis? Either way, I would build a hut so the sun
wouldn’t burn my Irish skin to a crisp while I waited for my husband to
Name one thing about your past that people would be surprised to
I was homecoming queen at college.
What is the secret of your success? Who told you I have a secret? I’m
pretty much an open book - I listen hard and I cut through the crap to
find the real issues.
What does ’a highly integrated communications and marketing strategy’
REALLY mean? Ka-ching! No, really - it means everyone and everything
working together to impact the consumer. It sounds so fundamental, but
so few companies do it well. When it happens, it’s pretty powerful
What is your greatest achievement? In my personal life, my son. In PR,
I’d have to kill you if I told you.
Who will be the PR industry’s next big hero, and why? Larry Weber,
because he told me to say so.
What would you like to change about the PR industry? The fact that the
bad eggs in our business hurt all of our reputations and make it harder
for the professionals to move forward.
What will be the next big thing to hit PR, and why? The eradication of
hype for hype’s sake.
What would you do if you didn’t do what you do? Spend more time focusing
on hunger and homeless issues.