PR TECHNIQUE: VNRs - Launching your VNR into cyberspace. Although Web video isn’t yet broadcast quality, companies are beginning to put their VNRs on the Internet. Why are they doing it? Jonathan Blum uncovers some good reasons
Companies are beginning to place their video news releases on the
Web - even though current technology can’t offer anything even close to
TV quality. But, still, there are some good reasons to do it.